The Dublin-based agency Boys and Girls has picked up the creative account for mobile telecommunications firm 3 Mobile following a competitive pitch.
McCann Erickson had the account for a number of years and it was credited with developing a number of high profile and successful campaigns for the mobile operator including the “S’Up” campaign in 2011/2012 which featured Irish the popstar twins Jedward.
Boys and Girls, which was only formed three years ago, has assembled a number of high profile accounts over the past 18 months. Apart from 3 Mobile, its client list now includes Nissan, John West, Dulux, Kopparberg Cider, Powers Whiskey, Energia, Sage Group, Kinetica, Dundrum Town Centre and Digicel.
Meanwhile, O2 is understood to be looking for an additional European creative agency for its roster. It is understood that whatever agency is chosen will need to have a subsidiary agency or agency relationship in Ireland. Two years ago, O2 pulled the bulk of its creative account out of Ireland and moved it to VCCP in London. However sources now say that the mobile phone giant is now considering a number of options in relation to the Irish market and is likely to choose an international agency that is represented here.