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IMJ Features

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One Size Fits All Approach No Longer Works

Good campaign management systems will intelligently drive in-store efficiency for marketers, helping both retailers and brands win at retail writes Niamh Higgins. The common goal...

Cracking the Youth Market

Connecting with the youth market has never been more challenging. McCannBlue Strategic Director Susan Kelly tells IMJ how her creative communications company’s research has...

Finding Truth Amongst Fake News

In a world where fake news is high on the agenda, never before has it been more important for brands to tell the truth...

The Tyranny of Positivity

The future may never be as advertised but we should temper the tyrannical power of positive thinking with a hard dose of reality, writes...

Radio’s Big Challenge

Continuous innovation will be key to the future development of the Irish radio industry and stations will need to deliver content to audiences in...

Influencer Marketing: Caveat Emptor

Lauded as a key weapon in our marketing arsenal, the capture, curation and promotion of influence is on the tip of every marketer’s tongue...

Opportunities & Challenges in Content Marketing

You want to see traffic to your brand’s website grow and you want new customers to engage with your business online. But how do...

Fear and Loathing in Adland

There’s an unseen entity at work, talking us out of creating truly effective work. We need to trust each other more, writes Graham Stewart....

Putting Diversity in your Creative Armoury

Increasingly agencies are turning to other professions and industries to recruit staff as they begin to realise the potential a diverse workforce can bring...

Sponsorship Calling

In the space of just two years, the sponsorship agency Livewire has been making successful inroads into the growing sponsorship market here in Ireland....

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