News

Home News Page 547
00:00:30

Ad of the Week: Follow The Sun – The Javelin Group

Credits: Client: Daragh O’Reilly & Sarah Coleman, Irish Ferries Agency: The Javelin Group Country: Ireland Strategy: Ken Ivory Art Direction: Martin Watts Copywriting: Niall Carey Account Direction: Finbarr Hayes Producer: Dara McClatchie Production:...

Irish Times Puts Trust at Centre of New Campaign

The Irish Times has moved to reinforce its position as Ireland’s most trusted publisher – according to the 2016 Reptrak Survey – by launching...

Digital OOH Adds Both Value and Recall

New research carried out by Millward Brown using facial recognition software shows that digital out-of-home advertising increases brand recall. In a study measuring 18 different...

2017 Edelman Trust Barometer Reveals Crisis of Trust in Ireland

The 2017 Edelman Ireland Trust Barometer reveals a crisis in trust levels across the institutions of government, business, media and NGOs. The Barometer, which was...

INM Becomes New Media Partner of Guinness PRO12

Independent News & Media has announced that it has become the official media partner of the Guinness PRO12 Championship. The partnership with Guinness PRO12 will...

Mirror Media Appoints Group Sales Director

Following a review of its commercial business in Dublin, Mirror Media has appointed Padraig Sugrue as group sales director. Sugrue will be responsible for developing...

MEC Wavemaker and RTÉ Create Launch a Cracker for Carr’s

MEC Wavemaker (MEC’s content centric client offering) in partnership with RTÉ’s branded content team, RTÉ Create, has launched a media first in the content...

DDFH&B Poaches Aoife Moore from Rothco

DDFH&B has appointed Aoife Moore as its new managing director. Moore was headhunted from rival agency Rothco where she was business director of the...

Insight of the Week: The Quality Crusaders

The vast bulk of the advertising we see on grocery shopping is focused on the driving down of prices. However, a segmentation of shopper...

Media Awards Shortlist to be Published on Monday April 3rd

With a little less than three weeks to go to The Media Awards 2017, the initial shortlist will be published next Monday at lunchtime. Tickets...

EDITOR PICKS