Tourism Ireland Targets American Market with GoT Campaign in Times Square
With season seven of Game of Thrones now well under way, Tourism Ireland’s brand new campaign to showcase Northern Ireland to millions of fans...
JNLR Results: Radio Continues to Endure as Audiences Tune In
With radio still a firm favourite amongst the Irish population, John Clancy, managing director of Carat, casts his eye over the latest Join National...
Exterion Media Launches New Experiential Offering to Clients
The out-of-home media company Exterion Media has launched a new experiential offering called LIVE!
The brand has been established to clearly define the experiential opportunities...
RTÉ Create Teams Up with Dulux For Six Part Series
RTÉ Create, the creative team of RTÉ Media Sales has announced that Moda, created by Dulux, will partner with RTÉ Player in a brand...
Insight of the Week: The Power of Celebrity Advertising
In the Republic of Ireland, almost a quarter of adults (23%) claim to enjoy watching ads featuring their favourite celebrities. This data from Kantar...
Tourism Ireland Woos Spanish Consumers with New GoT Campaign
Fresh from its Game of Thrones-inspired victory in Cannes, Tourism Ireland is using series seven of the popular TV drama to promote Northern Ireland...
Radical Bags Two Awards at Global Content Marketing Awards
The Core Media-owned Radical has won two top awards at the global Content Marketing Awards 2017.
The agency achieved the honours in the ‘Best Content...
HB Launches Location and Weather Specific OOH Campaign
HB, Ireland’s leading ice-cream brand, has launched an out-of-home first on the Irish market with a new advertising campaign that features location-specific and weather-triggered...
Just Eat Takes Over dublinbike Sponsorship
Just Eat has taken over as the new sponsor of dublinbikes, the city-wide bike scheme which is managed by JCDecaux and Dublin City Council.
Just...
OOH Sector Reports Strong Performance for First Half of 2017
The Irish out-of-home (OOH) market continued to perform strongly in the first half of 2017 according to PML Group.
In a new report on the...
