Hoover Doubles Down on TV3 Sponsorship Deal
The appliance manufacturer Hoover has inked a second strand to its sponsorship of TV3’s Saturday AM and Sunday AM shows which will run until...
Ogilvy & Mather Advertising Dublin Announces New Hires
L-R: Louise Smith and Emily Woods
Ogilvy & Mather has made a number of key appointments to its Dublin agency team. Louise Smith joins the...
Oliver Appoints Lee Douglas as Creative Director
Oliver Ireland has appointed Lee Douglas as its new creative director. Douglas is an award-winning brand consultant and creative director with over 22 years...
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Ad of the Week: Heineken Launches New Appleman’s Cider Campaign
Heineken Ireland has launched a new campaign called “The Joy of Simple” for its new premium cider Applemans which now joins its stablemate Orchard...
Digital Continues to Lure Marketers
Irish marketers will invest more in 2018, with digital channels being the main beneficiaries according to the latest Marketing Sentiment Survey carried out by...
Rothco Delivers Micro Volunteering Platform for Dairygold
Rothco, now part of Accenture Interactive, has created a new omni-channel campaign that taps into the growing micro-volunteering (MV) for its client Dairygold.
The campaign...
Woodie’s Celebrates 30th Anniversary with New Campaign
To mark its 30th anniversary and its four-year brand re-positioning plan, Woodie’s has launched a new advertising campaign called ‘We’re all Homemakers’.
Their new ad,...
Rothco Wins Three D&AD Pencils for JFK Unsilenced Campaign
Rothco, now part of Accenture Interactive, scooped three coveted D&AD pencils for its AI-led campaign for The Times / News UK & Ireland, ‘JFK...
Boys and Girls Bag Robert Senior As Non-Executive Chairman
One of the leading figures in the UK advertising industry over the last 30 years has been appointed as non-executive chairman of the independent...
DMG Media Launches New AdSafe Solution for Advertisers and Brands
DMG Media Ireland has launched a new brand safety solution for its digital advertisers called DMG Brand Safe.
The new offering is built around four...
