Claire Hyland, head of insights & strategy at Thinkhouse, the youth marketing and communications agency, has been appointed to the board of the company.
With responsibility for recruiting, leading and developing a team of insights, strategy and planning experts in Thinkhouse Dublin and London as well as heading up The Youth Lab, she has worked with a wide range of Irish and international brands since joining the agency two years ago.
“Having spent 17 years on the edge of ‘what next?’ in New York, London and Dublin (working with agencies such as The Future Laboratory, Bond Strategy & Influence, In The Company of Huskies and Pearlfisher) I have finally found my true home in Thinkhouse – an environment that is youth obsessed, future focused and fearlessly independent in spirit,” says Claire Hyland.
“The Youth Lab continues to prove its impact by translating its knowledge of youth culture into outputs that deliver business growth through relevance. We’re on an exciting journey to bring Thinkhouse’s excellence in culture-driven creativity and innovation to the next level through Advertising, PR, Events, Social, Digital, Design, Film and Advocacy programmes and campaigns – all built on a solid insight-driven foundation. The basis of all excellence.”
According to Jane McDaid, founder of Thinkhouse: “We are building the most fearless leaders, and teams, to drive Thinkhouse forward. The appointment of Claire to the board is the first of many steps we’re making to strengthen Thinkhouse for further growth. Since joining Thinkhouse over 2 years ago, Claire has helped build a strong team of insights and strategy experts across Ireland and the UK. She has, through her team’s work, proven our capability to shape the strategies and future-proof some of the world’s biggest organisations and brands. We look forward to witnessing the impact Claire will continue to make on our organization over the coming years and I look forward to supporting Claire on this journey.”
Thinkhouse’s board is currently made up of Claire Hyland, head of insights & planning; David Coyle, head of operations and Jane McDaid, founder & head of creative innovation. Growth expert, Dan Egerton is also an external board member and has worked with Thinkhouse over the last two years to manage its growth from 30 to 50 staff in Dublin and London.