Effie Awards Countdown: Shortlist for 2023 Awards Published
With the countdown to Effie Awards Ireland 2023 well underway, the shortlisted entries for this year’s awards has been published by IAPI.
According to IAPI,...
Bauer Media Audio Ireland Acquires Media Central
Bauer Media Audio Ireland has acquired the media sales agency Media Central for an undisclosed sum.
Set up in 2014, Media Central has represented a...
Folk Wunderman Thompson Picks Up UCD Creative Account
Folk Wunderman Thompson has continued its recent account-winning streak with the addition of UCD following a competitive tender process.
The Dublin-based agency will be leading...
Out Look: Dunnes Stores Doubles Down with Highest Recall
Dunnes Stores was the most recalled campaign on OOH in July with its multi-format campaign for Double Savers.
New IRS+ Research Sheds New Light on Jackeens Vs Culchies Trope
New research from the independent media sales agency IRS+ casts a new light on some of the pre-conceived ideas about what Dubliners and people...
Opinion: How Brands Can Crack the Code to Festival Success
On the eve of the Electric Picnic in Stradbally, Niall Brennan, account director with B&A offers some insights into how brands can and should...
Wish I’d Done That: Tom O’Haire, Oliver
Tom O’Haire writes about three stand-out campaigns that he wishes he worked on.
I’m going to jump straight in and drop the C-bomb.
I wouldn’t normally...
Irish Daily Mail Partners With the Community Games
The Irish Daily Mail, part of DMG Media has agreed a media partnership with the Community Games, one of the oldest voluntary community-based initiatives...
SuperValu Sets Out Sustainability Credentials in New Campaign from Thinkhouse
The Musgrave-owned SuperValu has rolled out a new campaign to highlight its sustainability credentials and to highlight how small actions by local communities can...
Dale Farm Uses Temperature Data to Deliver Ice Cream Campaign in...
We may not have had much of a Summer this year but ice-cream lovers in Northern Ireland were reminded to stock up Dale Farm...
