The content marketing agency Zahra has appointed Paula Murphy and Siobhán Grogan as co-managing directors following the decision by founders Gina Miltiadou and John Mullins to step back from the business to focus on new ventures.
Murphy previously headed up Zahra’s food content marketing division, while Grogan ran the agency’s custom content marketing team, responsible for its portfolio of non-food brands. Murphy will drive the company’s new business strategy as part of her new role, while Grogan will be responsible for organic growth with the duo sharing the day-to-day agency operations.
Clients of the agency include Virgin Media, Aviva, Škoda, Volkswagen, MSD, ESB, Sysco, EUROSPAR, BWG and Dr. Oetker. Services provided include content strategy, recipe development, photography, videography, design, copywriting and email marketing.
According to Miltiadou: “John Mullins and I launched Zahra more than two decades ago, during which time we’ve nurtured and grown two of Ireland’s beloved media brands—easy Food and everymum.ie. Following the sale of everymum to the DMG group last year, John and I took a moment to reflect and decided it was the perfect time to pursue new ventures in various industries. As we began to slowly step back from the everyday management of Zahra, our team impressively rose to the occasion, driving the business forward. We are now ready to transition into advisory and executive roles on the board, paving the way for new leadership. Paula and Siobhán, both of whom are exceptionally talented and have demonstrated outstanding leadership, are ready and able to take Zahra to exciting new heights. John and I are thrilled about this new phase in Zahra’s journey and are confident in their ability to excel in their new roles.”
