IMJ Features
Ticking the Boxes for 2016
It’s that time of the year when marketing plans are being finalised for 2016 and marketers and their brands are taking stock of might...
In Voice We Search
It’s only a matter of time before we are using voice search to look for a restaurant, book a flight or order groceries online,...
A Little Knowledge is a Dangerous Thing
Digital ignorance and spoofing in adland should be a thing of the past. The problem is they are not, writes John Ring.
Tea. The stuff...
Measuring Humans
Increasingly, behavioural economics is becoming an important part of the research function as marketers look to understand human behaviour, writes Ciara Reilly.
It has been...
Measuring Brand Authenticity
Being reliable, trustworthy and acting in line with a brand’s purpose is key to a brand’s authenticity, writes Brían Merriman.
It’s that time of year...
Don’t Fight it, Change it
Irish advertising agencies need to stop fighting against the tide and make their own changes to improve relations with brand procurement, writes Patrick Hickey.
Agencies...
D-Day Looms for Data Protection
The implementation of GDPR in 2018 has wide-ranging implications for the marketing industry and how it manages data across all their different channels, writes...
Broken Beyond Repair
The current agency model is broken and almost beyond repair. In the future, agencies that want to excel will need to move closer to...
Abandoning the Siloes
Giving the growing importance of content and search within the overall marketing mix, a brand’s SEO strategy should not be run in siloed isolation from...
The Commoditisation of Digital
With more and more money being invested in digital marketing, it’s lamentable that it has now becoming a commoditized service. But it doesn’t have...
