Ad of the Week: Bank of Ireland MortgageSaver – Cawley NeaTBWA

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The Lowdown: For Bank of Ireland’s new mortgage campaign, Cawley NeaTBWA provides a fresh approach to one of the most emotional and important decisions that people make in their lives. In a nationwide campaign led by TV, the Dublin-based creative agency has created three innovative spots for the Irish bank, that acknowledge the realities of home-buying, warts and all, with...

Ad of the Week: Disappointed Dad – Bord Gáis Energy Rewards – Publicis Dublin

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The Lowdown: To promote its award-winning Rewards Club, Bord Gáis Energy has this week launched a new TV and print campaign, highlighting the benefits that over 260,000 members can receive, including the opportunity to get exclusive access to All-Ireland Senior Hurling Championship tickets. The humorous 40-second TV ad features a father and his family watching a GAA match on the couch...

Ad of the Week: ŠKODA Ireland – Boys and Girls

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The Lowdown: ŠKODA cars might not be made in Ireland, but they’re certainly designed with Irish drivers and roads in mind. This 30-second spot, ŠKODA’s second in the Made for Ireland series, once again does away with the pretenses of the hyper stylized international car commercials and refreshingly explores the realities of driving in Ireland. Sometimes it’s loud. Sometimes it’s chaotic....

ISPCC Childline Launches New Digital Animation Campaign

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The ISPCC has launched its new digital animation and print advertisement for Childline. The campaign, which was created by Ogilvy & Mather, which has developed numerous award-winning creative campaigns for the charity, aims to reminding young people that “they are not on their own.” The ad highlights the availability of Childline’s text service which has grown in popularity. Last year...

Ad of the Week: Neutrogena HydroBoost – Boys and Girls

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The Lowdown: The ad that gives you a boost. When you’re always on the go and busy, it’s nice to get a boost to keep you going. So, to celebrate the launch of Neutrogena Hydroboost, we created an ad that pays you a compliment. Appearing as a regular ad, it surprised passersby with real-time reactive and personalised compliments which aimed to...

Ad of the Week: Irish Water Safety – Watson Creative

  National Water Safety Awareness Week This week Irish Water Safety launch a national campaign to highlight Water Safety Awareness Week. As the good weather draws people to beaches all over the country, the timely campaign strives to equip families with simple tips and advice so they can make water safety part of the conversation with children. Created by Watson Creative...

Ad of the Week: Vodafone #TeamOfUs

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With the Autumn rugby internationals almost upon us, Vodafone has ramped up its Irish rugby sponsorship activation with the launch of its #TeamOfUs campaign across TV, OOH, digital, retail as well as an RTÉ One documentary which will be aired in in November. While Vodafone announced its estimated €15m sponsorship of the Irish rugby team back in May, the Autumn...

Ad of the Week: Built for a Better World – Javelin Dublin

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Credits: Agency: Javelin Dublin Client: Toyota Ireland Title of piece:  “Built for a Better World” Creative Directors: Martin Watts/Catherine Lennon Art Director: Martin Watts Writer: Catherine Lennon/Conor Kennedy Agency Producer: Dara McLatchie Director: Brian Williams Production Company: Butter The Lowdown: Javelin have created the new Toyota Ireland Brand promise and launch advertising campaign. “Built for a Better World”. Future oriented and challenging, the strategy speaks to a brand vision of...

Ad of the Week: Electric Ireland – Stay Happy

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The Lowdown: 'Stay Happy' is the irrepressibly upbeat takeout from Electric Ireland's unique campaign to reward its customers with long term savings. Their current 40 second spot recognises the daily pressures and chaos Irish households confront, and offers welcome succour to all current customers with the promise of 8.5% savings off their electricity and gas bills, year after year. Directed by...

Ad of the Week: Tesco Ireland’s Tribute to the Hosts that Make Christmas

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Tesco has launched its biggest and most ambitious Irish Christmas advertising campaign ever with a focus on the hosts that make Christmas every year. Called ‘Here’s to the Hosts,” the multi-platform campaign, which was created by Rothco, salutes the people who make Christmas happen every year. Directed by award-winning documentarian, Ken Wardrop, the TV ads will feature people from all...

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