Homevalue, the national network of 88 DIY stores has launched its first national brand campaign, with goosebump creating a new platform designed to bring the retailer’s locally run stores together under one identity.
Called “Welcome to the Family”, the campaign positions Homevalue as a destination for everyone from occasional DIYers to professional tradespeople, drawing on the expertise and local knowledge available across its nationwide network.
The creative uses familiar DIY situations and observations to highlight the uncertainty many people experience when tackling jobs around the home, with Homevalue positioned as the local expert ready to help.
The campaign is running nationally across radio, video-on-demand and social media.
goosebump partnered with production company Vibrant and director Colin Peppard on the campaign, with Folding Waves handling sound.
Homevalue is part of United Hardware, an independent buying and marketing group for builders’ merchants, DIY and home and garden retailers. In June 2026, it acquired Expert Hardware, a network of 51 independent owned stores throughout Ireland, giving it a combined network of more than 200 stores with annual revenues in excess of €500m.
Credits
Client: Homevalue
CEO: Paul Candon
Senior Brand Manager: Sharon Lancaster
Digital Marketing Executive: Lauren Gavin
Agency: goosebump
Managing Director: Sarah Love
Head of Client Services: Sarah Clinton
Executive Creative Director: Robert Boyle
Deputy Creative Director/Art Director: David O’Donovan
Copywriter: Alex Hayes
Head of Strategy: Bríona McArdle
Account Director: Grace O’Donohoe
Account Manager: Molly Power
Head of Social: Kyle Tegart
Social Team Lead: Jordyn Mulvey
Social Creative: Jack Carolan
Social Media Executive: Sarah Brennan
Production Company: Vibrant
Director: Colin Peppard
Producer: Gemma Stack
Production Manager: Michael Roulstone
Production Assistant: Claudia McCormick
Editor: Karl Laurence
DoP: Dan Segwick
1st Camera Assistant: Oisin Gallagher
1st Camera Assistant: Cormac Campbell
Gaffer: Ben Condell
Production Design: Ciara Kelly
Lighting Assistant 1: Eamon Corcoran
Lighting Assistant 2: Mikey Marren
Location Sound: Shane O’Connell
Stylist: Ellen Conn
Hair and Makeup: Grace McClair
Casting Director: Shauna Griffith
Sound Studio: Folding Waves
Retouching: Vibrant
