Ardmore Group has launched a giant suitcase-shaped hot air balloon as part of a new global campaign for international luggage delivery company Send My Bag, marking the company’s 20th anniversary.
The bespoke balloon, which measures 22 metres wide and 16 metres tall and is described as being roughly the size of 25 double-decker buses, will make its first major public appearance at this weekend’s Bristol International Balloon Fiesta from August 7-9.
The activation will also form the centrepiece of an attempt to secure a Guinness World Records title for the most countries visited by a hot air balloon in 12 months.
Created by Ardmore Group, the campaign introduces a new brand platform and tagline for Send My Bag, “Believe in Going Further”.
The agency said the positioning draws on Send My Bag’s development over the past 20 years from a start-up into an international personal effects shipping business serving customers in more than 80 countries.
Following its appearance in Bristol, the balloon is expected to travel to locations across Europe, Asia, the Americas and Australia as part of the record attempt.
John Keane, CEO of Ardmore Group, said: “With a giant hot air balloon weighing in at almost half a tonne, and a world record attempt, there is little Ardmore Group will not do to help clients take off. Every business worth building depends on imagination, determination, self-belief, connected thinking – and more than a little bravery – and Send My Bag’s story shows just that.
“For their 20th anniversary, we wanted to tell that story in a way that captures imaginations and breaks boundaries – quite literally.”
The balloon and its international journey will also feature in a 60-second cinema commercial supporting the wider campaign.
Send My Bag was founded by Adam Ewart and specialises in transporting luggage and personal effects internationally, including for students, people relocating overseas and travellers.
Credits
Client: Send My Bag
Founder And CEO: Adam Ewart
Agency: Ardmore Group
Business Director: Paul James
Creative Director: Jim Magee
Account Director: Lynne Phillips
Pilot And Operator: Nova Inflatables
Balloon Manufacturer: Cameron Balloons
