Lucky Beard, the South African agency that has its European HQ in Dublin and is backed by Enterprise Ireland, has appointed Gareth Collins as CEO of its newly created brand and communications practice.
Collins has chalked up 25 year’s experience working in a wide number of agencies in the UK and Australia, including including CEO roles at mcgarrybowen, Leo Burnett, dentsu and Fallon.
The brand and comms practice is the latest Lucky Beard offering which also includes service across innovation and strategy, product and experience design, technology, CRO and research and content studio and production. Collins will form part of the leadership team reporting into Adam Oberem, Group CEO of Lucky Beard.
“We are delighted to have Gareth join the team here at Lucky Beard. He brings with him a wealth of experience having led agencies and large scale clients and is the perfect person to help us build and scale our brand and comms offering,” says Oberem.
“I am so excited to be part of the Lucky Beard crew and to lead the brand and comms practice. Adam and the team are committed to building a new breed of creative offering built around connected experiences, and to be part of that was just too good an opportunity for me to pass up,” adds Collins.
