Home News TAM Ireland Publishes Shortlist for TAMI Awards 2024

TAM Ireland Publishes Shortlist for TAMI Awards 2024

TAM Ireland has announced the shortlist for the annual TAMI Awards 2024, the TV industry’s planning awards.

The winners, including the overall winner of the Grand Prix,  will be announced at a special afternoon event hosted by TAM Ireland on May 9th. The overall winner of the Grand Prix will receive €100,000 worth of TV airtime for their brand.

This year there are seven categories including a new category AV Planner of the Year.

This year’s judging panel was chaired by Tim Griffith, chief executive of Social Entrepreneurs Ireland and the panel included Zoe Harkness (Thinkbox), Stephen Cleary (the National Lottery), Gemma Elmore (Medialink/4Sales Ireland), Jill McGrath, TAM Ireland, Julian    Dobinson, (TAM Ireland),  Tara Moran (Virgin Media Television) and Eimear Keane (TAM Ireland).

The shortlisted entries are as follows:

Best Tactical Use of TV

PHD Media & Baileys: “Douze Pointe” for Baileys

Core & Starcom working with BYD: BYD The biggest car brand you’ve never heard of

dentsu working with Vodafone: Vodafone – Rugby RWC 2023

Best TV Strategy

Spark Foundry &h 48: Dialling Up Success with 48’s Good Call

OMD working & Aer Lingus: Aer Lingus Brand “Love is in the air” time

Zenith & with Irish Life Health: Better Thinking, Better Targeting, Better Tactics – A Better TV Strategy with Irish Life Health

Spark Foundry & Aviva: Protecting the Base

Best Ongoing Use of TV

PHD Media & Diageo: Never Settle

Starcom, Core & SuperValu: Supervalu Sustainability & Tidy Towns

Best Use of Innovation

Spark Foundry & KFC: How AV Fixed a Leaky Bucket

4 Sales/Medialink: 4 Sales Agency Portal – A Market First Innovation

EssenceMediacom & Boots: Boots Gets Ready With TV & Tik Tok Live!


Best Use of TV Sponsorship

OMD &  SSE Airtricity: SSE Airtricity and DIY SOS – Building A Greener Future Together

Core Sponsorship, Sark Foundry & Cadbury: Cadbury – Sponsors of 2023 World Cup on RTÉ

PHD Media & Baileys: “Douze Pointe” for Baileys

Core Sponsorship, Zenith & Londis: Londis – Proud Sponsors of Ireland’s Fittest Family

AV Planner of the Year

Carol Holmes: dentsu

Michael Robinson: Core

Sarah Flannery: OMD

AV Team of the Year

Core: Transforming Partnerships: Redefining the AV Status Quo. Core Investment

4 Sales Ireland/Medialink: 4 Sales Ireland – Our 2023 Sales Story

Omnicom Media Group: OMG #KeepAVSexy


For more information visit www.tamireland.ie


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