Core has launched a new division called Core Performance headed up by managing director Conor Murphy.
Core Performance brings together a team of 50 digital specialists from within the group with a focus on marketing effectiveness and measuring the return of digital investment.
“Effectiveness of media and digital investment is not based on one area and therefore Core Performance integrates experts in paid search, social, content, programmatic and SEO. Every client solution is uniquely designed with this range of expertise, and evolves to ensure consistent effectiveness,” says Conor Murphy.
“While we leverage unique technology such as the Core 161 platform, at our heart is our collective of 50 Digital experts with diverse skillset. Our collaborative approach allows us to explore the relationship between brand and demand activity. We are building on the most recent marketing effectiveness research to further improve the returns for our clients,” he says.,