Bewley’s has teamed up with Dublin creative agency The Tenth Man to launch a new festive campaign to highlight the role coffee plays in the Christmas experience.
The campaign will run across TV, digital, OOH, social and print.
The new advert, part of the brand’s “Believe Christmas” campaign, celebrates modern Christmas in Ireland through the reliable partners that get us through the season – coffee and belief.
The ad reflects the funny, heart-warming and often emotional moments of Christmas, with both coffee and belief taking centre stage as the driving forces of the festivities.
This year’s Bewley’s Christmas ad also marks a return to TV for Bewley’s for the first time in over a decade. Bewley’s worked in partnership with The Tenth Man on the concept and production which was all delivered in-house by The Tenth Man. This campaign represents a shift in Bewley’s communications strategy, with a renewed focus on a younger demographic.
According to Catherine Casserly, marketing director of Bewley’s: “We are so excited to launch our first TV ad in over a decade. The Bewley’s Christmas advert captures the magic and warmth of modern Christmas traditions with coffee and belief front and centre of the festivities. This campaign marks the beginning of a new era for us and we have big ambitions and even bigger plans for the future of this much-loved Irish brand”.