Vodafone Ireland has rolled out a new campaign to highlight its Vodafone Unlimited Network which covers its broadband and mobile phone offering.
Created by Grey London, the campaign launched with a 60 second TV advert that centres around a young aspiring astronaut. The advert follows her journey of how through curiosity she follows her potential through and achieves her dreams. Also featured in the advert is Dr Norah Patten, an Irish aeronautical engineer and STEM advocate, who is on track to be the first Irish women in space. Dr Patten’s mission is to inspire the next generation to shoot for the stars and believe that opportunities and the promise of a better digital future are accessible for all. This campaign will run for a six-week period and will be supported by OOH and a radio.
According to Rachael Crawley, brand and communications manager, Vodafone Ireland “Curiosity is an innate part of being human. It’s what drives individual and societal progress. Our Unlimited Network can remove the barriers to curiosity and with this freedom there are no boundaries to what everyone and anyone can experience, achieve and enjoy. Vodafone’s purpose as a brand is to ensure that everyone is given the opportunity to reach their potential and our new Unlimited Network brings us one step closer to achieving this”.
“Curiosity is a very curious thing. The more you discover, the more you want to know. In this campaign, we would like to celebrate this unlimited driving force that all us humans have. The stories shine a light on the positive transformation that curiosity can have, not only for the individual but for society too. Asking questions, however, is not enough. That’s why Vodafone is now unlimited, to help you to find all the answers too,” add Pedro Rosa and Roberto Kilciauskas, creative directors at Grey London.
Client: Vodafone Ireland, Rachael Crawley Brand and Communications Manager, Vodafone Ireland
Agency: Grey London
Creative Directors: Pedro Rosa & Roberto Kilciauskas
Director: Johan Stahl
Media: Carat/Dentsu Media Network Ireland`