Connelly Partners has launched a creative campaign for the RSA-owned brand 123.ie after the agency picked up the creative account for the online insurance broker in 2019.
The new campaign is called “Give Better a Try” and is built on the insight that we all like people who try, and effort is often more important to us than results.
“We humans appreciate effort, we appreciate people who are always trying to be better,” says Steve Connelly, president and copywriter, Connelly Partners.
“The collective 123.ie and Connelly Partners team worked together using humour to make that point and build a human connection that frames 123.ie’s competitive points of difference and innovations.”
According to Elaine Knowles, head of marketing and communications with 123.ie: “In insurance, it’s hard to showcase the good work our people do, day in and day out, to make the experience for our customers better. From making it quicker to get a quote online, to introducing a new family bundle which gives families up to 20% off new policies. We love what Connelly partners have done with the new campaign – it’s different and entertaining. On top of this, by developing our new brand platform ‘give better a try’ we’re not only asking customers to check us out, but we are setting high standards for our people internally, to always look for alternatives that are better for the customer.”
The campaign launched on TV and digital on January 27th and will also air on radio with OOH also built into the media plan.