In the Company of Huskies has picked up the global account for Slane Irish Whiskey, the whiskey brand owned by the giant American drinks company Brown Forman and the Conyngham family of Slane.
Huskies will now be responsible for delivering a new global platform for Slane Irish Whiskey in markets like the USA, U.K, Australia, New Zealand, France and Ireland.
According to Martin Smejkal, Global Brand Director for Slane Irish Whiskey: “We are delighted to appoint In the Company of Huskies as our strategic and creative agency. Huskies displayed an in-depth understanding of who we are and our ethos. We were impressed with their combination of creative thinking and their understanding of working across the whole brand experience. We look forward to embarking on this new partnership and doing great work together.”
Damian Hanley, Creative Director at In the Company of Huskies adds: “Slane Irish Whiskey is such a pioneering whiskey brand. Everything from their approach to farming and the distillery, which is housed in 250-year-old restored stables, is truly amazing. We are looking forward to working with Brown-Forman and the Conyngham family to make Slane Irish Whiskey a global hit on the world stage.”