With the growth in podcasting showing no signs of abating in the Irish media market, the Lovin Media Group has entered into a new creative partnership with established podcast production studio Tall Tales.
“The Irish still have a great love of audio content and podcasting is a key component of the evolution of the Lovin brand. This collaboration gives Lovin an experienced podcast production team to develop new audio content in line with our content strategy, and it allows us to access & amplify an existing network of Irelands top podcasts,” says Jamie Crawford, CEO of Lovin Media Group.
Cassie Delaney founder of Tall Tales Productions adds: “The growth of Irish podcast listeners year on year is phenomenal and it’s a medium brands cannot ignore. We established Tall Tales in early 2018 to deliver high quality, engaging content and I’m delighted to now partner Lovin Media Group to expand our offering. People want smart and meaningful content and that is what this partnership will deliver.”
The Tall tales suite of podcasts include The Creep Dive, Mother of Pod, Private Education and How To Fall Apart amongst others.
Crawford continues: “We are about to launch another really exciting commercial partnership and the podcast is the lynchpin of this campaign, it’s a really exciting concept so watch this space in the coming weeks.”