VidMob, the US-headquartered online video creation platform has opened up a new office in Dublin to service the European, Middle East and African (EMEA) markets.
The Dublin office will support campaigns for various Fortune 500 companies, as well as direct-to-consumer brands including Coup, Dolap, Asambeauty and Carolina Lemke.
Roy Cohen, a former CEO of JWT Digital in Israel and founder of the marketing research consultancy Quantum Brands, will head up the Dublin office
The announcement of a new Dublin office was accompanied by news of another new office which is to open in Sao Paulo in Brazil.
VidMob is a certified creative partner of Facebook, Instagram, Google/YouTube, Snapchat, Twitter, Pinterest and LinkedIn. It also works with a wide range of agencies around the world including the likes of Mindshare, Wavemaker and Universal McCann. One of its key shareholders is You and Mrs Jones, the US brandtech company which is the majority shareholder in the Inside Ideas Group which includes the successful in-house agency Oliver.
“As we expand our work with brands from around the world, establishing offices in these two regions is key to VidMob’s growth,” said Craig Coblenz, CRO, VidMob. “Our local presence in EMEA and Latin America, positions us to give regional and global marketers what they want: a technology solution that lets them improve their video creative quickly, cost-effectively, and at scale, to drive high-performance results.”