The digital OOH company Adtower Digital Media has partnered with the Musgrave-owned SuperValu to launch a national network of digital advertising units in 100 stores around the country.
The new Supervalu national digital network, features large 55inch full-motion HD screens, situated in strategic entrance locations maximising audience engagements as shoppers begin their in-store path to purchase journey.
The SuperValu Digitowers, which are powered by Broadsign CMS, allows for reactive dynamic and contextual campaigns, countdowns, day-part or weather-related activations.
According to Vincent Whelan, Managing Director, Adtower: “We are delighted to partner with Musgrave Group for this launch. The new network represents a significant investment in DOOH in Ireland allowing brands and services access to the valuable SuperValu shopper base with activate/dynamic content.”