Communicorp Media has launched GoLoud, a brand new, free-to-use app featuring all of its radio stations, the best of Irish and international podcasts as well as a selection of mood-based playlists and digital music stations.
With a tagline of ‘Podcasts, Radio and Music to your ears’, GoLoud is available to download from today via iOS and Android.
A first-to-market in Ireland, GoLoud is a one destination app for audio content, providing users with access to all of Communicorp’s stations (Today FM, Newstalk, 98FM, SPIN 1038 and SPIN South West) as well as a huge selection of podcasts across a range of categories including entertainment, business, news, culture and sports.
“This is a game-changer for Communicorp Media, one that sees us firmly place ourselves in the audio market. We have some of the best radio content, and highest profile presenters in the country, and have now created a single free-to-use app for consumers to access any of our 16 radio stations, expertly curated music playlists, and the best selection of Ireland’s most listened to podcasts,” says Adrian Serle, CEO of Communicorp.
“GoLoud will target new and existing consumers to use the platform, introducing them to new and exciting brands and content that they may have never listened to previously. GoLoud enables the listener to discover new podcasts, curated playlists and live radio, and seamlessly move between them. GoLoud will be available via app, website, smart speaker and in-car,” he adds.
Commenting on the shift in the audio market, he says that within the next three years “50% of Irish homes are expected to own a smart speaker, 75% of whom will use it to listen to ‘their’ radio station. Consumption habits are changing, as are the range of audio services people are now listening to. Research has shown that listeners want more digital audio content and they want a service that makes it easy to discover and listen to great radio, podcasts and music streams: GoLoud is that service,” he says.
According to Alan Cox, CEO, Core Media,“GoLoud is a progressive investment by Communicorp Media. The presentation of its radio brands and content is both appealing and engaging, and the addition of curated podcasts expands the offering through a good blend of quantity and choice. The branding and structure of the app also gives the company scope to broaden the offering in the future, which will be interesting to watch.”