Publicis Dublin picked up the coveted Agency of the Year Award at the An Post Smart Marketing Awards which were held in the Mansion House in Dublin.
The Awards recognise excellence in marketing campaigns and last night over 70 awards were handed out on the night to range of agencies and clients.
Other winners on the night included Javelin, Connelly Partners/Expressway and SIRO Ireland. A full list of winners is here : www.anpostsmartmarketing.ie
Meanwhile, the An Post Smart Marketing Team of the Year award was presented to Virgin Media.Garrett Bridgeman , Managing Director of Mail &; Parcels An Post said the calibre of the winning campaigns prove the abundance of world-class creativity and excellence across Ireland’s Media & Marketing Industry. “It’s an industry that An Post is proud to be a part of, working with these stellar agencies through our own top notch products and services.”
“We had the largest ever level of Award entries this year, and Direct Mail was by far the largest category – a fact that mirrors the ongoing growth and popularity of Direct Mail in Ireland. As new generations of consumers embrace new methods of communication, it is clear that Direct Mail and indeed, Post in general, remains a versatile, reliable stalwart in the ever-evolving marketing mix.
With recent changes in data regulation and the growth of data management in ecommerce and tech, we are seeing new emerging industries using mail to grow their customer base and drive conversion, he said.
Sponsors of this year’s An Post Smart Awards included Geo Directory, RR Donnelley, RTE and CORE while the media partner was the Sunday Business Post.