With data playing an increasingly important role in the day-to-day lives of marketers and advertisers, the Association of Advertisers in Ireland (AAI) is hosting a seminar called “Data Ethics: Current and Future Actions for Advertisers” as part of its Advertisers Toolkit series.
The event will take place next Monday, May 20th in the offices of Dentsu Aegis Network on Haddington Road and will begin at 3.15pm and conclude at 5pm.
The AII has lined up three expert speakers -Catherine Armitage, World Federation of Advertisers; Jamie Barnard, Unilever Global and Lauren Walker from Dentsu Aegis Network EMEA- who will share their views and advice on the actions advertisers and brand owners need to take when it comes to formulating an ethical framework and protect their brand.
Jamie Barnard is General Counsel – Global Marketing, Media and eCommerce at Unilever and leads a specialist team supporting Unilever’s Central Marketing and Communications Office. He advises on the legal and regulatory implications of 21st century marketing, with a focus on media platforms, adtech, content, and online issue management (everything from fake news and ad fraud to trolls and social memes). He is also responsible for Unilever’s contractual relationships with 1,000s of advertising and media agencies, social platforms, publishers and fledgling digital service providers.
Catherine Armitage is Director of Digital Policy, World Federation of Advertisers and provides strategic guidance to brands on some of the digital governance challenges facing advertisers in a data-driven, hyper-connected world. She also runs the WFA’s Digital Governance Exchange forum
Meanwhile Lauren Walker is Chief Digital and Data Officer, Dentsu Aegis Network EMEA has been consistently recognized as one of the top leaders in data by DataIQ for the past four years. Representing the business use of data and data monetization, Lauren works in close partnership with the CTO who covers the Data Defense initiative (data mapping, data governance, information tech) along with GC and DPO.
There are still some places available and to book CLICK HERE
