IAB Ireland, the trade organisation for digital advertising, is opening up its membership ranks to advertisers with a new brand membership category which aims to “facilitate deeper engagement with advertisers.”
According to IAB Ireland, brand membership “provides the opportunity for members to join IAB Ireland’s Brand Council enabling sharing of learnings and best practice and to facilitate brand members providing input in respect of IAB’s initiatives and outputs ensuring that they align with their needs and expectations.”
According to the CEO of IAB Ireland, Suzanne McElligott: “We are delighted to welcome brands as members from 2019. Our engagement with Irelands’ leading marketeers such as Derek Liddy at Aer Lingus, Mischa McInerney at Bank of Ireland, Cian McDonagh at Three Ireland and Paul Carton at Vodafone has become increasingly significant over recent years across our events and initiatives. We now look forward to working in partnership with our brand members to identify their digital advertising needs and to addressing these in collaboration with the key stakeholders in the digital ad industry.”
She adds that all brands, large and small and across verticals, have the opportunity to avail of Brand membership.