The Irish Mirror’s weekly betting podcast backed by Ladbrokes, and hosted by Shane Stapleton, is celebrating its 50th episode this week. The weekly podcast is part of a long-term sponsorship deal- which was brokered by Starcom- includes press, digital and social promotion of each episode across the Mirror Sport network.
According to the Irish Mirror, its online fanbase consumed over 2m pages of sporting content and the weekly podcast lives within a branded content hub within Irish Mirror Sport online. It is also available on iTunes, Spotify and Stitcher.
Each week, a panel of experts, including Irish Mirror Sports Writers and top tipsters from Ladbrokes give their opinions on the latest and biggest sporting events and offer listeners their tips on the best bets of the week. During the 50 episodes, the panel has been joined by a whole host of sporting names including All-Ireland winner Bernard Flynn and top jockey Sean Flynn, golf expert Gary Murphy as well as special guest phone-ins.
This week, to mark reaching the half-century, Ladbrokes is offering a competition prize of a free €50 online bet!
According to Alison White, Retail Marketing Manager for Ladbrokes: “We began the partnership with Mirror Media in early 2018 and they did a tremendous job launching The Back Page weekly podcast. Thanks to the streamlined processes, the support and effort contributed by the team, we saw a concept mature into something that our customers really enjoy. A fantastic job has been done to ensure listeners remain engaged week to week and content remains relevant to the sporting customer.”