FRANK AND HONEST Gourmet Coffee Company, the Musgrave brand exclusively available in SuperValu and Centra, has launched a major new advertising campaign ‘Be More Frank and Honest….You Can’t Fake Great Tasting Coffee’. The idea is borne out of the insight that young people are sick of the fake ‘marketing scenarios’ that they are subjected to. The campaign’s ads are a tongue-in-cheek response to the marketing that frankly, isn’t real.
The campaign was ideated, developed, cast, written, directed, produced and edited by THINKHOUSE.
The campaign pokes fun at the (often) over-filtered, over-stylized and over-dramatic world of advertising with a 30 second cinema ad and a full suite of OOH and digital assets.
The cinema ad, which goes live in cinemas across Ireland this week, takes viewers behind the curtains of ‘the crazy world of coffee advertising’ in an over-the-top shoot with special effects teams, mood & lighting experts, food stylists, and voice over artists – dramatizing the story that you can make something look good, but… ‘You can’t fake great tasting coffee.’
According to Rosemary Walsh, marketing manager of FRANK AND HONEST: “Our coffee fans love what we serve up – amazing, quality coffee, using 100% Arabica beans, without any unnecessary fuss. This campaign sums that up, in a humorous way, that’s true to the FRANK AND HONEST personality.”