Tourism Ireland has re-appointed Publicis London to develop its global creative work. In addition, it has also appointed OMD as its global media agency. The Omnicom-owned media agency replaces Dentsu Aegis Network which has handled media buying since 2011.
Tourism Ireland is the agency charged with promoting Ireland and Northern Ireland to overseas tourists and has the largest marketing and advertising budget of any company in Ireland. The most recent annual report for the company shows that it spent around €39m on a range of marketing and advertising initiatives across the world.
Publicis London has managed the global creative work for Tourism Ireland since 2011 and has picked up numerous awards for its work
According to Nick Farnhill, CEO of Publicis London and POKE: “We’ve loved working with Tourism Ireland for the past seven years and are enormously proud of the partnership we’ve created. We’re thrilled to have been awarded the opportunity to continue working together and showcase all that the Island of Ireland has to offer and bring even more new visitors to this exceptional country.”
Guy Marks, CEO of OMD EMEA said of the appointment: “Ireland is vibrant, exciting and cultural destination and tourism is an incredibly important sector with 10.65 million visitors each year spending around €5.78 billion. We are delighted to be working with Tourism Ireland in partnership with Publicis London to deliver next generation communications.”