The appliance manufacturer Hoover has inked a second strand to its sponsorship of TV3’s Saturday AM and Sunday AM shows which will run until the end of July.
The idents will go out between 9am – 12 noon on the two popular shows as well as early peak family time 6pm until 8pm.
As part of the brand’s phase two of the ‘Hoover, that’s Who” campaign’ is its sponsorship of Food Heaven on The Good Food Channel, which is running throughout April up until October 13. During this time, branded idents will appear 30 hours a week around shows including Eat Well For Less and Rick Stein’s Long Weekends.
According to Antony Peart, director of brand and communications at Hoover Candy Group: “We’ve invested a significant amount in TV advertising, with a particular focus on the Irish market, to get our newest products in front of the consumer and reinforce our position as a manufacturer of innovative and stylish domestic appliances. 2018 is a big year for investment for us and our sponsorship deal with TV3 and Good Food Channel really helps us demonstrate our credentials and align the brand with world-class chefs and the modern family lifestyle.”