Epsilon has appointed David Standley as its new creative director for the UK and Ireland. Based in Dublin, he will drive the Dublin and UK creative division, initiating innovation and progress, while also playing an integral role in the Dublin leadership team. He reports to Antony Puttick, Creative Director for Epsilon EMEA.
Standley’s career spans multiple companies, agencies and academic institutes throughout Europe and he brings brings extensive expertise in creative direction, graphic execution, strategic planning and visual communications.
He stresses the importance of brands connecting with their audiences and believes that connection rests on igniting emotion. “Data is essential when talking to your audience. It is the starting point of all conversations; however, we cannot rely on data alone. Real connection comes from crafting that data into the emotive, the tangible and telling your audience a story that they are able to hear,” says Standley.