Home Campaigns Electric Ireland Launch the Annual Wake Up Campaign

    Electric Ireland Launch the Annual Wake Up Campaign

    Celebrating 10 years of Darkness Into Light by Pieta House

    Today Electric Ireland, launched Wake Up, the annual Darkness Into Light campaign inviting the Irish nation to wake up and walk with Pieta House on Saturday, May 12th to raise vital funds for suicide prevention, suicide bereavement and self-harm.

    As a proud partner of Pieta House’s annual Darkness Into Light event, now in its tenth year, Electric Ireland together with Pieta House has produced Wake Up! Let’s Be Kind,  an emotive video aimed at raising awareness that how we treat each other is a matter of life and death, while also helping to de-stigmatise suicide and self-harm in Ireland. Electric Ireland has teamed up with Musician and Mental Health Activist Niall Breslin, Academic, Writer and Mental Health Advocate Sinéad Burke, Sports Broadcaster Evanne Ní Chuilinn, Bi Polar Bear Wear founder and 2018 Darkness Into Light t-shirt designer Stephen Considine, Dublin GAA All Ireland Winner Nicole Owens and Fair City actor Eric Lalor to create a captivating video and campaign to highlight the issues of suicide and self-harm.

    Darkness Into Light has become much more than a fundraiser; it is now a global movement which touches the hearts and minds of people throughout Ireland and around the world with over 180,000 participants taking part last year. Electric Ireland and Pieta House are encouraging people to Wake Up and Walk from Darkness Into Light at 4.15am on Saturday, May 12th.

    All registrations must be completed online by Friday, May 4th to receive the new design, free Darkness Into Light t-shirt via post and secure a spot at a registered location. Visit www.darknessintolight.ie to register to Wake Up and Walk with Pieta House to help create a brighter future for everyone. Early registration is vital as spaces fill up quickly, for the latest news and updates follow Pieta House on Twitter https://twitter.com/PietaHouse.


    Agency: Thinkhouse
    Client: Electric Ireland
    Campaign: Darkness Into Light
    Client: Edel McCarthy, Andrea Galligan
    Group Account Director: Susie Dardis
    Project Manager: Amber Wilson
    Photographer: Kathrin Baumbach
    Film: Johnny Cullen, Kevin Goss Ross, Matt Mantalvanos
    Copy Writing: David Coffey

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