Ardmore was delighted to be working with the Department for Economy to create a new, fully-integrated campaign to promote Apprenticeships for businesses and potential participants. For businesses, apprenticeships are a great opportunity to train the right people for their specific needs.
An apprenticeship offers an individual on-and off-the-job training, while getting paid, with the opportunity to gain qualifications – up to degree level and beyond.
“Discover an inspired you, a qualified you…”
The creative approach was to showcase real apprentices and their employers in their workplace with candid-style videography and photography. The campaign went live at the end of February and is running on TV, Radio, Press and Social Media.
Client: Department of Economy
Agency: Ardmore Advertising
CEO: John Keane
Account Director: Paul James
Senior Account Executive: Amy O’Donnell
Senior Creatives: Chris Lyttle, Duncan Gledhill
Production Company: Ardmore Advertising
Director: Robert James