Following a competitive pitch, KICK has picked up the advertising and social media account for Savvi Credit Union.
Originally known as St. Patrick’s Credit Union, the rebrand to Savvi has been accompanied by the opening of a brand new contemporary branch in the Dublin Docklands which serves members in the Dublin 1, 2 and 4 areas.
According to Kate McKenna, account director with KICK: “We are very proud to be partners of a contemporary and forward thinking brand like Savvi Credit Union. In an age where online loan approval is decided by an algorithm, Savvi focus on giving a meaningful personal experience because everyone’s story is different and this time it is definitely personal.
Ciara McGowan, Marketing Manager, Savvi added: “The campaign is focused on building our awareness in the Dublin 1,2 & 4 area. People have had enough of call centres and faceless banks, they want a real personal experience when it comes to their finances. Ultimately, the campaign proposition asks consumers to make the smarter choice by becoming a member of Savvi.
The Savvi’ campaign includes OOH, social, digital display and experiential activity.
Clients of KICK include The National Dairy Council, Cable & Wireless PLC, Ardagh Group, HSE, Maynooth University, Munster Rugby, Marks & Spencer, Enterprise Ireland and Peugeot.