The Groupe PSA-owned motoring brands Opel/Vauxhall will change their media agency to MediaCom at the beginning of 2018 as part of a European realignment of its media account. MediaCom Dublin will now take over the account which has been with Carat for the previous eight years.
“During the presentation of our plan for the future PACE! two weeks ago we announced that we would significantly increase the efficiency of our marketing spend. With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018”, said Peter Küspert, managing director sales and marketing, Opel Automobile GmbH.
“We are very much looking forward to working with MediaCom. At the same time I would also like to express my thanks to the team from Carat, who have given us excellent support over the years.”
“MediaCom is delighted to have earned the opportunity to apply its unique expertise and scale to Opel Vauxhall in the years to come. These two brands, alongside Peugeot, Citroen and DS, are some of the most revered and historic in the automotive industry. We are very excited to have the opportunity to drive their global growth.” says Stephen Allan, MediaCom Worldwide Chairman & CEO.