Nightlight, the bespoke digital outdoor advertising company, has been shortlisted in The Drum Creative Out of Home Awards for its work with the Heineken-owned Orchard Thieves cider brand.
The Dublin based digital projection and mapping technology specialists has worked with a number of leading brands and agencies over the past few years and its mobile projection work with Orchard Thieves and the brand’s creative agency Rothco was an Irish industry first.
The unique idea and the campaign concept was the brainchild of Aoife Hudson, Deputy MD of Kinetic – Ireland’s leading edge outdoor specialist Agency. Starcom the agency for Orchard Thieves have been a long time originator of cutting edge bespoke outdoor activations. Nightlight were delighted with the invitation to deliver the production component of the successful campaign.
According to Geoff Fitzpatrick, founder and MD of Nightlight: “Advertising has infinite access to advanced technologies like never before, what this means is we can now deliver radically evolved campaigns. As brands become more sophisticated so do their needs. Integrating new tech-systems across different platforms is our passion. Affecting the highest requirement of our clients is our purpose”.