Exterion Media has announced the expansion of its bus advertising formats to the Bus Éireann fleet in Cork, Galway and Limerick. The bus formats, T Sides, Supersides and Sightlines, have been available on the Dublin Bus fleet covering an area inhabited by over 1.4m adults across Dublin and the East Coast Commuter belt.
According to Exterion, the launch of the formats outside the capital, Four Cities +, increases the potential audience universe by more than 50% to over 2m million adults nationwide and expands the availability of premium transit formats throughout the country. Lidl Ireland and McDonalds were the first advertisers to take advantage of the extended audience coverage.
Commenting on the launch, Colin Leahy, Managing Director of Exterion Media said: “These iconic bus formats have always generated high demand from advertisers. They deliver high levels of audience coverage and create impact and cut through on our streets. Expanding these formats to the Bus Éireann fleet allows for the successful delivery of mobile audiences for our clients and promotes the efficacy of Bus as a dynamic media platform.”