Publicis Dublin create another outstanding campaign in the health insurance category with their latest spot ‘Katherine’ for Vhi Healthcare. Creative team Carol Lambert, Ronan Nulty and Neil Hanratty place huge importance in showing real empathy for Katherine’s cancer experience. “It’s important for us to bring to life why Vhi Healthcare is Ireland’s leading health insurer in a truthful and reassuring way”, says Carol Lambert, “Using real stories from people who have benefited from the brand is very powerful. It truly brings to life our endline, ‘When you need us, we’re there.”
This moving film combines beautiful animation and live action allowing for Katherine’s story to be told with warmth and sensitivity. The agency chose Piranha Bar to film and animate each spot. Publicis Dublin has developed a partnership with Vhi Healthcare for a number of years, yielding incredible results.
Credits:
Agency: Publicis Dublin
Brand: Vhi Healthcare
Product: Vhi Healthcare
Title: Katherine
Client: Adam Bacon, Marie Collier, Sarah Brazil
Creative Director: Carol Lambert
Art Director: Carol Lambert, Neil Hanratty
Copywriter: Ronan Nulty
Production Company: Piranha Bar
Sound: Mutiny
Music: Denis Kilty
Agency Producer: Niamh Skelly
Client Service Director: Geraldine Jones
Account Director: Rebecca Clarke
Account Manager: Kate McKenna
