The out-of-home media company Exterion Media has launched a new experiential offering called LIVE!
The brand has been established to clearly define the experiential opportunities that are available across the CIÉ rail and bus network in Ireland. According to the company, LIVE! is dedicated to working with clients to ensure that their brand activation campaigns are executed in a seamless manner while maximising the opportunity to engage with commuters on their daily journeys.
“We have launched LIVE! to highlight the vibrancy of these locations. Commuters are premium audiences not just because of their demographic profiling but also because of the extended engagement opportunities in rail stations. LIVE! assures our clients of the service and insights they expect from the Exterion Media brand,” says Antoinette O’Callaghan, marketing manager, Exterion Media.
She adds that the “audience rich commuter hubs of CIÉ’s national rail and bus networks present unique environments for hosting both big build activations as well as traditional brand-to-hand events.”
Commenting on the launch, direct sales manager from Exterion Media, Lorna Carroll said:
“We have been experiencing an increase in demand for large scale, immersive brand events that can deliver instant impact. These novel executions can brighten up a commuter’s day while simultaneously giving advertisers the space to interact with audiences at an opportune time,” adds Lorna Carroll, direct sales manager with Exterion Media.
The new LIVE! brochure can be viewed here.