Home Campaigns Ad of the Week: `Back to School’ – Publicis Dublin

    Ad of the Week: `Back to School’ – Publicis Dublin

    Humorous ad shows switching to Bord Gáis Energy could help you avoid dealing with overly enthusiastic busy bodies.

    Bord Gáis Energy is already thinking about parents planning for the back to school rush, and has this week launched a new advertising campaign offering customers who switch their electricity to them 10% off their standard electricity rates* and a €75 Tesco gift card.

    The humorous 40-second TV ad, developed by Publicis, features a cringe-inducing moment where a mother who is being brow-beaten by another parent into baking cakes for the Parent’s Night is “outed” by her all-too-honest daughter on the first day back to school.  Luckily, Bord Gáis Energy can help alleviate the pain with their new offer of a 10% discount on electricity rates and a €75 Tesco Gift Card.

    This new advertisement continues Bord Gáis Energy’s focus on offering tangible benefits to its customers, especially important in the run-up to times of the year when household expenses can increase, such as the back to school period.

    The campaign is running on TV over the Summer and will be supported by digital activity across a number of websites, including some site takeovers and high impact formats, as well as radio.

    The campaign was developed by Publicis and was led by key account handlers, Sheena Denneny and Eibhín McLoughlin.  “This ad is all about Bord Gáis Energy offering great value to its customers.  The treatment gives a tongue in cheek take on potentially awkward situations many parents can find themselves in and features a star-in-the-making in Grace Farrell as the all-too-honest schoolgirl,” said Jimmy Murphy, Director of Publicis Dublin.


    Client: Bord Gáis Energy
    Agency: Publicis Dublin
    Production: Butter
    Country: Ireland
    Director: Lorcan Finnegan
    Executive Creative Director: Ronan Nulty
    Art Director: Ross Giles
    Copywriter: Peter Dobbyn
    Agency Producer: Niamh Skelly
    DOP: Theo Garland
    Post-production: Screen Scene
    Sound Engineer: Will Farrell
    Group Account Director: Sheena Denneny
    Account Director: Eibhín McLoughlin
    Strategy Director: Jimmy Murphy

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