Exterion Media Ireland has announced that it has joined the Internet Advertising Bureau Ireland. The move is part of Exterion Media’s strategy to develop its digital infrastructure.
In joining IAB Ireland, Exterion Media will use and share its significant databank of insights into audience behaviours, in particular digital OOH, to promote better use of the digital channel and promote best practice within the industry. With the recent expansion of Exterion Media’s digital network the company now reaches 2m people in retail and rail commuter environments each week. Membership of IAB Ireland will enable the company’s teams to get deeper understanding of the digital landscape by participating in training and events.
According to Colin Leahy, managing director of Exterion Media: “Becoming members of IAB Ireland allows us to take part in the wider digital conversation. We want to explore the relationship between the on and offline world and demonstrate the effective use of digital Out-of-Home media channels.
Suzanne McElligott, CEO IAB Ireland welcomed Exterion Media to membership of IAB Ireland saying ” We are delighted to have a company from the digital outdoor space collaborating within IAB membership to help advertisers best understand the new opportunities that are driving growth in digital OOH in the Irish market and across the globe”.