Livewire, the Core Media-owned sponsorship agency has expanded its operations with the appointment of three new staff, bring the total number of staff to 10.
Sarah Lynch has been appointed senior sponsorship manager with the agency and her new role will see her taking a lead in rights negotiations, developing the Livewire brand and working alongside a wide variety of brands and rights holders. Prior to joining the agency she worked with Dundrum Town Centre as its brand and social manager.
Colm Roche, meanwhile, has been appointed as sponsorship manager, having previously worked as sponsorship and communications sales manager with Onside Sports in the UAE and with Pitch Perfect Events. His new role will see him take responsibility for rights holder strategy, relationship management and contract negotiation.
In addition, Jen McAndrew has been appointed as media sponsorship manager, having previously worked as a TV media buyer with Core Media. She will take responsibility for TV sponsorship valuations and negotiation.
“We’re delighted to welcome new members to the Livewire team. We have been working on our relationships with brands and rights holders since 2015 and it’s great to see our hard work paying off and that we are in a position to strengthen our team. Sarah, Colm and Jen come from a variety of business areas and we know that their previous experiences will be of significant benefit to Livewire and our clients,” says Jill Downey, managing partner of Livewire.