Boys and Girls has appointed Aoife Murphy as a senior digital strategist at the agency.
An award winning digital strategist and creative technologist, she will be responsible for integrating digital across marketing strategies for a spectrum of the agency’s clients.
Starting her career at Core Media’s digital arm, Radical, she went on to work in New Zealand including three years at digital shop Young and Shand. There she helped bring a number of innovative campaigns to market including Mondelez ANZ’s first personalised e-commerce platform.
Before returning to Ireland Aoife she spent time with the planning department in DDB NZ helping to develop SKY TV’s digital offering.
Clients of the agency include Three, Aldi, Dulux, Digicel, 123, Rabo, McDonnells, Britvic, Elave and Insurance Ireland