Livewire, the sponsorship specialist arm of Core Media, has announced the appointment of Noel Martyn as head of sport.
In his new role, Noel will work on a range of programmes for sports rights holders as well as working alongside clients who invest in sports marketing and sponsorship.
Livewire guides brands and rights holders through every stage of the sponsorship process. With an emphasis on return on investment, all sponsorship strategies created by Livewire are developed to ensure clients gain real and measurable value from their partnerships.
Martyn has worked in the communications industry for 26 years and has gained a wealth of experience working with a number of Ireland’s leading media agencies including Mediaworks, MediaVest and Carat.
“It is wonderful to have someone of Noel’s calibre joining the Livewire team. I have no doubt that Noel will be a fantastic asset and will contribute extensively to the work of Livewire. Having worked with a range of brands in previous roles, he has an in-depth knowledge of the Irish market and will help us deliver a first class service to our clients,” says Jill Downey, managing partner at Livewire.