The WhatsApp group will share exclusive video content, match reviews and updates with GAA fans abroad. Vizeum also teamed up with popular Irish influencer Rory’s Stories to create bespoke GAA comedy content for the group.
Content will be revealed to users outside of the group on GAAGO social media channels one week after being revealed on WhatsApp.
According to Lucy Campbell, marketing director at RTÉ, ”We are delighted to launch this WhatsApp private messaging campaign with Vizeum. It’s a further development on GAAGO’s data marketing strategy. Adding a combination of private messaging with exclusive content to our plan is an industry first in Ireland and will provide fantastic additional content for GAAGO over the next few weeks.”