The packed house was treated to a delicious breakfast followed by presentations on how brands use their customer insights to help shape and inform their strategies.
The speakers (pictured left to right) were; Maeve McMahon, Ulster Bank; Cliona Mooney, The Irish Times; Kay McCarthy, MCCP, The Planning Agency and Maxine Hands, Vizeum.
Gary Quinn, Content Studio Editor of The Irish Times, moderated a lively Q & A session from the audience which was soon trending on Twitter.
The event and its content will be explored in greater depth in the next issue of IMJ magazine.
Details of the second Breakfast Bytes will be announced soon.