Home News Ad tech company Wellclever expands into Turkey

Ad tech company Wellclever expands into Turkey

John O'ConnorThe Dublin-based ad tech company founded by media industry veteran, John O’Connor, has expanded into the Turkish market.

Wellclever provides publishers with a contextual advertising platform that creates high impact and relevant opportunities for brands to engage with their customers across all devices. Wellclever’s publisher client base includes leading titles from Condé Nast, Globo, Prisa, Terra, Abu Dhabi Media and Time Out US.

O’Connor is a former CEO of IRS, IMD Adsat and Independent News Network and Wellclever is backed by Enterprise Ireland.

Over the past few years the company has expanded its global footprint into markets like  USA, Brazil and Mexico and as part of its expansion into the Turkish market, Wellclever has appointed Crep Digital in Istanbul as its exclusive sales agent in the country.

The agreement between the two companies will see Crep Digital, the leading vendor of customised and rich media advertising formats in Turkey, add Wellclever’s suite of contextual advertising and engagement solutions to their portfolio.

With over 40% of the Turkish population under the age of 24 and 30 million smartphone users Turkey is set to become a key digital and mobile marketing centre for both Europe and Asia, according to John O’Connor.

“This partnership is a further development of the presence in the Turkish market, building on the work of our Turkish country manager Cihan Hizar and proof of the appeal of Wellclever’s solutions in addressing the needs of users, publishers and brands,” says O’Connor, CEO of Wellclever.

“Crep Digital is delighted to partner with Wellclever to represent them within the Turkish market. The innovative advertising solutions Wellclever provide are a perfect match for Turkey’s digital landscape,” adds Selim Kibar, founder of Crep Digital.