As part of its tie-up with Focus Ireland, which involves the homeless charity receiving a €1m marketing campaign, Three Ireland rolled out a three-minute documentary on RTÉ as part of the build-up to the Ireland vs Wales clash at the Aviva Stadium at the weekend.
The video was created by Pull the Trigger under the direction of Boys and Girls, which manages the creative for the mobile phone company. The documentary featured Three ambassador Johnny Sexton and touched on the issue of homelessness on the streets in Ireland as well as the growing problem of the hidden homeless.
Three Ireland recently announced that it was giving Focus Ireland a €1m marketing campaign entitled “Together we can tackle homelessness” which included the documentary with the aim being to raise funds and the awareness of homelessness in Ireland.
Three is making its own ‘call’ to Ireland’s rugby fans and the rest of Ireland to help by texting HOME to 50300 to donate €2 with all funds going directly to Focus Ireland.
Three is the Irish rugby team’s main sponsor although a new sponsor, Vodafone, is expected to be announced in May once Three’s sponsorship deal expires.