Kinetic Ireland, the Out of Home (OOH) media agency, has appointed Caroline DeCourcy as its new insights director.
DeCourcy joined Kinetic in 2008 and has managed the company’s research service. In her new role, she will be responsible for implementing continued research initiatives across the Republic of Ireland and Northern Ireland markets. She also works closely with a range of clients and agencies to deliver post campaign analysis including measurement figures through industry research audience measurement systems, such as, Joint National Outdoor Research (JNOR) and Target Group Index (TGI).
Prior to joining Kinetic she worked with JCDecaux and Exterion Media (formerly CBS Outdoor).