Bonfire Advertising has been appointed by Sliderobes to handle a new brand campaign for the UK and Ireland.
According to Bonfire, “the campaign will see a new brand positioning for Sliderobes that will be strongly focused on the high-end quality, design and service that Sliderobes have been traditionally renowned for. Media is being handled by Mediaworks and will have a particular emphasis on highly targeted online AV and VOD.”
Sliderobes is a specialist in fitted sliding wardrobe doors and storage, and was founded in 1983 with facilities in Dublin and Belfast, where it is headquartered. In 1999 it began franchising its operations and it now has 16 showrooms throughout the UK and Ireland.